Graphic Design for Improving the Web Page Design
At the end of the day the efficiency of any website is gauged by the business that has been procured through it and this depends on how effectively the web page design conveys the message from the website owner to the visitor and finally the buyer. Conveying message from the transmitter and making it received by the received followed by the desired response of the receiver is effective communication. The effectiveness of a web page design is about how effectively it conveys its message; it could be a product, service or even a piece of information.
The best way to make a web design attractive is by illustrating it with relevant images or videos. This can be very artistic but the technology used for embedding the visuals should be such as to add the least weight to the website. If this aspect is not handled carefully it can back fire and increase the duration of downloading.
This can be harmful for the business. Unnecessary and irrelevant images should be avoided.
Tables, graphs and charts are important part of visual aid. They are more impressive than the plain text, more effective at communicating, and faster at conveying the message. Care should be taken that the tables have the least possible number of columns. If the number of columns is more it could be confusing. Care should be taken that the charts, graphs and tables are properly labeled.
The text content should be legible. If the font size is too small or the background color makes the reading difficult, the visitor may most probably hop on to another site. The size of the font also depends on the average age of the market segment that the website owner targets. If the product offered by the website is especially for elderly people, care should be taken that the font size of the text is big enough to be readable.
Main points of the text need to be highlighted. One should use proper tags to differentiate the paragraphs. Since the keywords and key word phrases weigh a lot for search engine optimization, one needs to strike a balance between the graphic content and the text content. The graphic content is only visible when the visitor clicks on a website. On the contrary the text content is an element of immense importance for search engine optimization.
As far as conversion of a visitor to prospective buyer and finally to a buyer is concerned, graphics become indispensable. It is always better to avail the services of a professional web page designer who knows the importance of graphics and text content and who knows to balance them for SEO.
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