Karysima

The tortured Graphic Designer

Graphic Design. Mention these two words at your yearly family gathering and dear aunty Liz will ask you to design a logo and web site for her Tuisnywerheid. “As a favour” she’ll add, with her manicured talons tapping the table. Of course you do it, afraid that refusing will cause a family ‘Skandal’.

 

A month later you get your payment, a basket of coconut marshmallows.

 

Now you might be thinking that Aunty Liz is the exception to the majority of modern technology minded individuals. But in my experience I still find that people have a slightly pixilated view of what Graphic Design really is and the amount of work that goes into it.

 

Ok, hang on, before I start ranting and giving away let’s get to what the main aim of design is.

 

Good design is invisible.

 

A well laid out clean and clear poster should subconsciously draw the viewer in and get the information into their head within a few seconds. It’s not flashy and doesn’t shout ‘look at me mom I’m a designer’. Its main function is to bring order and clarity to information.

 

The best designers in history were early cave painters and Egyptian artisans who created the hieroglyphics. These artworks have survived through the ages and have handed down information from generation to generation.

 

The design we do on a day to day basis will represent the information in your menu, brochure, poster, website, emailer, flyer or catalogue in an orderly, easy to understand manner, while still making it interesting to the eye.

 

Looking at the carefully crafted finished design we ask you to try to fight the urge to say “ I could have done that!” or “ I dunno – it’s nice but I want more WOW”.

 

Much like any profession, unless you are skilled in the art of Graphic Design, aesthetically & artistically talented and expert in every nuance of every software programme – you couldn’t have done that.

 

The Great Graphic Design Myth

 

The graphic designer and his tool of the trade – the mystical Mac – are viewed with suspicion by most marketing people. Well, let me clear up a rumour you might have heard.

 

No, we don’t have a key on the bottom of our keyboards that magically resizes an A5 advertisement into an A1 poster.

 

When you want a high res file within 30 minutes, we don’t have said magical key to reconstruct that baby in under 60 seconds.

 

Rather we will need to work with the fury of Demons, sweating and crazy eyed, to make sure you eventually get the artwork 40 minutes later .

 

And then, please resist the urge to say “It’s nice, but I think I could have done that myself”.

 

Thanks.

 

Brendon Hull – Senior Graphic Designer & Studio Manager – Artifact Advertising

 

Please use the above content freely as long as you link to the original article on http://www.artifact.co.za/content/The%20tortured%20Graphic%20Designer.html

 

Graphic Design in Preston

Graphic design goes hand in hand with web design as it is what will finally give your site that professional touch by making the right choices of how the items that are to appear actually do look on your site. It is an important aspect that should never be taken for granted since it can largely determine how attractive the site is and how effective it is in attracting the right kind of attention or traffic.

Graphic design is therefore something that needs to be handled with care as a way of getting the very best from your business website. Most of the web design companies in Preston also offer graphic design together with the website designing and it is therefore possible for you to get all the services you need from one company making it easy to get the best out of your designing.

You will also find that most of the designers offer the designing services as a package making them very affordable.

Saving of expenses is what every business or company looks for and therefore finding designers who offer the best services at very reasonable rates remains to be what every business person is looking for in Preston. You can begin to find the best of graphic designing by searching the internet and then comparing things such as the charges, the services and the reputation, skills and knowledge before making a decision.

The graphic designer you settle for in Preston should be one who has your best interests at heart and should even be in a position to offer you any advice or direction to take in the graphic designing in relation to the objectives that you have in hand for the website. Companies that are dedicated in giving satisfactory results to their clients will of course do anything possible to ensure that only the very best is offered even if it means giving their insight for the designing job at hand.

Graphic design Preston is not that hard to achieve since it is a place that has plenty of service providers. All you will need to do is find a professional or professionals who have everything that it takes to have the graphic designing work to your advantage. A good designer will not only have the experience but will also have serious values of handling clients to strike lasting business relations besides the solving of the graphic designs needs.