Karysima

Graphic Designing – Express Yourself

Graphic Designing is an art to enhance the appearance of any layout. With its help we can make the layout, presentation or just a product cover so much attractive to viewers. Along with making things attractive the other aspect of Graphic Designing is to help in better communication. However it may look pretty simple but needs attention on every single details.

Graphic Designing Segmentation

Segmentation on the basis of the media type that particular Graphic Design is about to be served, can be done on two major types: a) Online / Web Design b) Offline / Print Design

1.Web Graphic Designing
To make a piece of information look presentable at the same time captivating over Internet, we require experts of Graphic Design. On Internet websites, web images, banner advertisements, illustrations are used to convey the relevant information to the audience.

Further classification of Web Graphic Design can be done on these basis:

a) Website Design

b) Banner Ads Design (Static Banners, Flash Banners, Rich Graphic Banners)

c) Illustrations or Web Manual Design

d) 3D Animation Design

e) Flash Animation Design

2. Print Graphic Designing
Most of us do see so many examples of print Graphic Design in our day to day life. Either it is a fascinating advertisement of our favorite Coffee-Shop on Newspaper or our favorite Car on Magazine or an amazingly placed Hoarding on the freeway. These art creations make a huge impression on us by all the following ways:

a) Newspaper Design

b) Newspaper Ad Design

c) Magazine Design

d) Magazine Ad Design

e) Post Card Design

f) Flier Design

g) Company / Corporate Logo Design

h) Brochure Design

i) Business Card Design

j) Banners / Hoarding Design

Here we discussed very few dimensions of Graphic Designs. But with so many computer software easily available at such a low price or even free of cost at times, it is observed that everyone around these days start considering himself or herself as a Graphic Designer.

Many people at home try to save few dollars by creating their own wedding invitations, holiday newsletters, calendars and much more. Still I advice “let experts do their job”. With the help of expert designers you can cherish a perfectly designed graphic that will help you and your business to express the right message to the world.

Basic Graphic Design

Graphic design focuses on visual communication and presentation. Techniques used to produce graphics include, typography, visual arts and page layout. Graphic design is used when creating logos or brands, websites, publications, advertisements and packaging for products.

Graphic design started to become its own movement in late nineteenth century Europe when it was considered separate from fine art. By the 1920s revolutionary Russia started creating objects for utilitarian products, including buildings, theatres sets, posters, fabrics, furniture, clothing, logos and more.

As consumerism has grown so has graphics. From road signs to reference manuals, graphic design has enhanced humans ability to share knowledge. Graphics are a large part of the brand identity of corporations and largely associated with advertising and entertainment.

An article from The Design Observation Group stated that “broadly defined, graphic designers are the visual ambassadors of ideas: their role is to translate, communicate- and occasionally even agitate- by rendering thinking as form, process and experience.” They must be able to balance clarity and innovation.

The basics of graphic design are:

1.

Colour: Colour has a big impact on the mood of a design.

2. Line: the width and texture of the lines you use also contribute to the overall tone of your graphic. And the way they interact with each other is also important.

3. Shape: Angular shapes are generally associated with masculinity, while smooth and curvy shapes are more feminine. Circles are associated with wholeness, peace and unity.

4. Scale and size: Scale and size bring balance and proportion to your design.

5.

Space: Space (or white space) give designs breathing room and the eye some time to rest. The trick is to properly balance space with design. Too much space might make the work seem unfinished, whereas not enough space, make things cluttered.

6. Texture: Texture ads an element of realism to design.

7. Value: Value adds unity to designs. It can help balance out elements of design.

Graphic design can be learned at school or self taught. Nowadays, graphic design is done on computers and every digital company will have at least one designer on their team. It is the obligation of the graphic designer to keep up with current trends and educate their team of developers and marketers as well as clients. Infographics are a big trend at the moment. That is creating visual graphics out of data. This makes information easy to absorb, comparisons easy to visualise, and content more interactive and aesthetic.